Proceedings of
9th International Conference on Advances in Social Science, Management and Human Behaviour SMHB 2019
"THE MARKETING POTENTIAL DEVELOPMENT FOR SUSTAINABLE COMMUNITY ENTERPRISES OF BAAN PANG MOO AGRICULTURAL HOUSEWIFE GROUPS, PANG MOO SUBDISTRICT, MUNG, MAEHONGSON PROVINCE."
Abstract: “The objective of this research was to expand and create product lines and distribution channels for fermented soybean sheet products, peanut products, pea bean products, and sesame oil of Ban Pang Moo Housewife Groups. The research tools consisted of community forum, a focus group, marketing field trips and on-site visit. The research result that beans can be developed into ingredients such as chili paste, roasted chili paste and vegetarian foods. Peanut and pea bean products are used as the ingredients of making salad instead of a snack; otherwise, white and black sesame can be both used for beauty purpose and healthy, peanut products as the ingredients in salad. Also, lotions, as well as aroma products, and vegetarian foods are all made from all of these products. While developing new products or services differed from the original product lines, in future, the development should do as the form of homestay program. However, Bann Pang Moo agricultural Housewife Groups must provide gue”
Keywords: Marketing Potential Development, Sustainable Community enterprise.