Abstract: “With progression towards opening up for social changes such as gender equality and women's issues rise to power, female entrepreneurs behaviors and road to success have become focuses of innovative entrepreneurship researchers. With the help of education popularization and the support of a friendly environment, economically speaking, women's willingness and capability to enter the entrepreneurial market has been greatly strengthened, although the details may still lack attention and analysis. In this study, The Theory of Planned Behavior was adopted as the basis for constructing the Female Entrepreneurs Bricolage Behavior Model, with “Entrepreneurial attitude and “Entrepreneurial orientation as independent variables for checking the predictive power of both on Resource bricolage behavior and checking the influence of “Entrepreneurial orientation as a mediating variable. Through judgmental sampling, successful female entrepreneurs from the W Federation of Chinese Business Women we”

Keywords: Female entrepreneur, resource bricolage, behavior model